Legoland's Big Move into China: A Bold Strategy or a Risky Gamble?
As Legoland opens its first park in Shanghai, Alice and Lewis explore how the brand plans to stand out in China's competitive theme park market.
In this episode, Alice and Lewis dive into the opening of Legoland Shanghai, one of the largest in the world. With 85 million bricks and a replica of the Great Wall, the park is a big bet in a crowded market. They discuss the challenges of high prices, local competition from Disneyland and Universal Studios, and how Legoland is integrating Chinese culture into its attractions. Experts weigh in on consumer behavior and the potential for success in a market where people are tightening their belts but still seeking high-quality experiences. Tune in to find out if Legoland's strategy could pay off.
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