Iceland's Broken Cage-Free Egg Promise: What's Next for Animal Welfare?
Iceland, the supermarket giant, has backtracked on its decade-old pledge to switch to cage-free eggs by 2025. What's driving this reversal, and what does it mean for animal welfare and consumers? Tune in to find out.
In today's episode, we unpack Iceland's recent decision to abandon its cage-free egg commitment, a promise it made a decade ago to transition to cage-free shell eggs by 2025. Alice and Lewis explore the reasons behind this reversal, the contradiction in Iceland's argument about affordability, and the growing consumer demand for higher welfare standards. With over 75% of Britons viewing cages as cruel and 67% willing to pay more for cage-free, Iceland's decision puts them at odds with the market's trajectory. We also discuss the reactions from animal welfare groups, the call for legislative action, and the reputational risks for Iceland. Tune in to discover why the future of eggs is undeniably cage-free and why the time to act is now.
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