Nike's Response to US Trade Tariffs: A Billion-Dollar Challenge
How are US trade tariffs impacting Nike's bottom line and global strategy? Find out in this episode.
In this episode, Alice and Lewis delve into the latest developments regarding US trade tariffs and their impact on Nike. Nike has warned that the tariffs could cost an additional $1 billion, leading to potential price hikes on footwear and clothing. The company is adjusting its production strategy by reducing manufacturing in China from 16% to a high single-digit range. We explore how Nike plans to optimize its global sourcing mix and allocate production differently across countries to mitigate these new costs. Despite the challenges, Nike still sees China as a key part of its global strategy. Join us as we break down the implications of these trade policies on one of the world's largest sportswear companies.
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